# EV When? | PowerUp! | Optane and World Domination | Betamax

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2020-06-12
- Length: 44m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax
- Listen: https://www.eetimes.com/podcasts/eetoa-061220/

## Summary

Chet Babla, vice president at Arm, discusses the automotive industry's transition to electric vehicles, citing OEM investments from VW, GM, and Audi, and explaining how powertrain electrification supports autonomous vehicle development. Kristie Mann, senior director at Intel, details the evolution of Intel Optane persistent memory, its technical architecture, and its adoption in real-time analytics for financial services and video recommendations. The episode also covers the PowerUp Expo conference and the historical impact of Sony's Betamax technology.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax#t=0) Introduction and EV Market Forecast
- [2:18](https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax#t=138) Chet Babla on Automotive Electrification Trends
- [8:04](https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax#t=484) EV vs. Autonomous Vehicle Strategy
- [10:45](https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax#t=645) Automotive Compute Architecture and Safety
- [15:40](https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax#t=940) PowerUp Expo and Wide Bandgap Semiconductors
- [26:44](https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax#t=1604) Intel Optane Persistent Memory Overview
- [30:24](https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax#t=1824) Optane Architecture and Mixed Mode Operation
- [36:47](https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax#t=2207) Optane Use Cases: Databases and Real-Time Analytics
- [40:52](https://hardwarepodcasts.com/podcast/ee-times-current/2020-06-12-ev-when-powerup-optane-and-world-domination-betamax#t=2452) Betamax History and Time Shifting Legacy

## Topics

- [Energy & climate tech](https://hardwarepodcasts.com/topic/energy-and-climate-tech)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

large enterprises

## Mentioned

- Arm (company)
- Chet Babla (other)
- Strategy Analytics (company)
- Volkswagen (company)
- GM (company)
- Audi (company)
- Intel (company)
- Micron Technologies (company)
- Optane (product)
- Kristie Mann (other)
- Gallium Nitride (material)
- Silicon Carbide (material)
- United Silicon Carbide (company)
- Bala Anup (other)
- Sony (company)
- Betamax (product)
- VHS (product)
- TikTok (product)

## Related episodes from other shows

- [Episode 13: How Semiconductors Will Shape The Automotive Industry](https://hardwarepodcasts.com/podcast/the-circuit/2023-04-03-episode-13-how-semiconductors-will-shape-the-automotive-industry) (The Circuit)
- [RIP Optane](https://hardwarepodcasts.com/podcast/oxide-and-friends/2022-08-09-rip-optane) (Oxide and Friends)
- [Ep. 49 | Driven and Connected, Arm VP Talks Intersection of Automotive and IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2022-07-05-ep-49-driven-and-connected-arm-vp-talks-intersection-of-automotive-and-iot) (Moore's Lobby)
- [52: Maximize the Sonic Boom](https://hardwarepodcasts.com/podcast/embedded-fm/2014-05-21-52-maximize-the-sonic-boom) (Embedded.fm)
- [Ep 148: All the Happenings from CES 2026!](https://hardwarepodcasts.com/podcast/the-circuit/2026-01-12-ep-148-all-the-happenings-from-ces-2026) (The Circuit)

## Citing this page

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