# A Radical Change in the Business Model | Colin Has Had It With Your Promises | “The Great Influenza” of 1918

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2020-05-29
- Length: 40m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-29-a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-g
- Listen: https://bit.ly/2MbDi6M

## Summary

Daniel Cooley, Chief Strategy Officer of Silicon Labs, explains that the electronics industry is undergoing a radical change as companies expand beyond their traditional domains, leading to a fusion of the technology stack from hardware to cloud. He highlights the growing importance of security in IoT devices, driven by legislation and the need to protect transactions on consumer-grade hardware. Colin Barnden, an automotive analyst, criticizes the automotive industry's overreliance on simulations for autonomous vehicles, arguing that the technology is not yet ready for mass deployment and that focus should remain on proven driver assistance systems. Author David Benjamin discusses the 1918 influenza pandemic, emphasizing the historical lessons of testing, tracing, and isolating, and the dangers of political obfuscation during health crises.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-29-a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-g#t=0) Introduction: EE Times Weekly Briefing
- [2:04](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-29-a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-g#t=124) Daniel Cooley on AI Misconceptions and Security
- [7:45](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-29-a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-g#t=465) The Fusion of the Technology Stack at Silicon Labs
- [10:03](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-29-a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-g#t=603) IoT Security and Simplifying Implementation
- [16:20](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-29-a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-g#t=980) Colin Barnden on Autonomous Vehicle Hype and Simulations
- [24:47](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-29-a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-g#t=1487) David Benjamin on The Great Influenza and Pandemic Response
- [36:42](https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-29-a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-g#t=2202) Intel ProShare and the History of Video Conferencing

## Topics

- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

large enterprises

## Mentioned

- Silicon Labs (company)
- NVIDIA (company)
- Tesla (company)
- Intel (company)
- ProShare (product)
- The Great Influenza (other)

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- [Ep. 49 | Driven and Connected, Arm VP Talks Intersection of Automotive and IoT](https://hardwarepodcasts.com/podcast/moores-lobby/2022-07-05-ep-49-driven-and-connected-arm-vp-talks-intersection-of-automotive-and-iot) (Moore's Lobby)
- [Christmas Special](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2021-12-22-christmas-special) (The Pragmatic Embedded Podcast)
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- [IoT Security Landscape in 2022 | WISeKey's Steve Clark | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-10-27-iot-security-landscape-in-2022-wisekeys-steve-clark-internet-of-things-podcast) (IoT For All Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/ee-times-current/2020-05-29-a-radical-change-in-the-business-model-colin-has-had-it-with-your-promises-the-g. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to EE Times Current.