# CES 2020, Day 2: AMD vs. Intel | NXP’s Lars Reger | A Singular Bluetooth IC

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2020-01-08
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-08-ces-2020-day-2-amd-vs-intel-nxps-lars-reger-a-singular-bluetooth-ic
- Listen: https://podcast.show/aspencore/episode/53998992/

## Summary

NXP CTO Lars Reger explains the company's strategy to revive Ultra Wide Band (UWB) as a universal key for smart devices, leveraging storytelling to align 10,000 engineers around a vision of sensing, thinking, and connecting. Atmosic Solutions demonstrates its energy-harvesting Bluetooth IC, which can power devices like asset trackers and door locks without batteries by harvesting RF, thermal, or motion energy. Pow Audio CEO Greg Stein showcases the 'Wave Bloom' technology in a squishable portable speaker that expands to increase sound chamber volume. The episode concludes with a recap of CES 2020 press events, contrasting AMD's strong GPU and CPU announcements with Intel's underwhelming silicon reveals and futuristic but power-hungry sports motion capture demo.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-08-ces-2020-day-2-amd-vs-intel-nxps-lars-reger-a-singular-bluetooth-ic#t=0) Introduction: EE Times CES 2020 Coverage
- [1:44](https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-08-ces-2020-day-2-amd-vs-intel-nxps-lars-reger-a-singular-bluetooth-ic#t=104) NXP's Lars Reger on UWB and Storytelling
- [9:59](https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-08-ces-2020-day-2-amd-vs-intel-nxps-lars-reger-a-singular-bluetooth-ic#t=599) Atmosic Solutions Energy-Harvesting Bluetooth IC
- [13:07](https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-08-ces-2020-day-2-amd-vs-intel-nxps-lars-reger-a-singular-bluetooth-ic#t=787) Pow Audio Squishable Wave Bloom Speaker
- [16:16](https://hardwarepodcasts.com/podcast/ee-times-current/2020-01-08-ces-2020-day-2-amd-vs-intel-nxps-lars-reger-a-singular-bluetooth-ic#t=976) AMD vs. Intel CES 2020 Press Event Recap

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Batteries & low-power design](https://hardwarepodcasts.com/topic/batteries-and-low-power)

## Most relevant to

large enterprises

## Mentioned

- NXP (company)
- Atmosic Solutions (company)
- Pow Audio (company)
- AMD (company)
- Intel (company)
- Ultra Wide Band (other)
- Wave Bloom (product)
- Tiger Lake (chip)
- DG1 (chip)

## Related episodes from other shows

- [Reducing Battery Waste with Low-Power IoT | Atmosic's Nick Dutton | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-08-15-reducing-battery-waste-with-low-power-iot-atmosics-nick-dutton-internet-of-thing) (IoT For All Podcast)
- [Changing the World One Wireless RF Chip at a Time](https://hardwarepodcasts.com/podcast/moores-lobby/2024-06-04-changing-the-world-one-wireless-rf-chip-at-a-time) (Moore's Lobby)
- [The Onio Batteryless Vision with Kjetil Meisal](https://hardwarepodcasts.com/podcast/the-amp-hour/2026-09-24-the-onio-batteryless-vision-with-kjetil-meisal) (The Amp Hour)
- [What NFC Means For IoT | NFC Forum's Mike McCamon | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-12-19-what-nfc-means-for-iot-nfc-forums-mike-mccamon-internet-of-things-podcast) (IoT For All Podcast)
- [Cassette decks have browsers?](https://hardwarepodcasts.com/podcast/the-amp-hour/2021-05-24-cassette-decks-have-browsers) (The Amp Hour)

## Citing this page

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