# China’s $28B Big Fund | The Cockiest Startup | Sony’s Ambitions

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2019-11-22
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2019-11-22-chinas-28b-big-fund-the-cockiest-startup-sonys-ambitions
- Listen: https://podcast.show/aspencore/episode/52256495/

## Summary

Brian Santo and Junko Yoshida discuss three major developments in the tech industry: the launch of Nuvia, a startup founded by former Apple and Google chip architects aiming to challenge Intel's data center dominance with a new System-on-Chip; Sony's creation of an independent AI research hub focused on gaming, sensors, and robotics; and China's announcement of its $28 billion Big Fund Phase 2 to build a self-sufficient semiconductor supply chain. The hosts analyze the feasibility of Nuvia's ambitious goals, Sony's strategic pivot in AI, and the long-term implications of China's state-backed semiconductor investments.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/ee-times-current/2019-11-22-chinas-28b-big-fund-the-cockiest-startup-sonys-ambitions#t=0) Introduction and Nuvia Startup Overview
- [3:22](https://hardwarepodcasts.com/podcast/ee-times-current/2019-11-22-chinas-28b-big-fund-the-cockiest-startup-sonys-ambitions#t=202) Nuvia's Architecture and Funding Challenges
- [9:16](https://hardwarepodcasts.com/podcast/ee-times-current/2019-11-22-chinas-28b-big-fund-the-cockiest-startup-sonys-ambitions#t=556) Sony AI and Strategic Focus Areas
- [11:29](https://hardwarepodcasts.com/podcast/ee-times-current/2019-11-22-chinas-28b-big-fund-the-cockiest-startup-sonys-ambitions#t=689) Sony AI's Applications in Gaming and Sensors
- [14:38](https://hardwarepodcasts.com/podcast/ee-times-current/2019-11-22-chinas-28b-big-fund-the-cockiest-startup-sonys-ambitions#t=878) Sony AI's Integration with Aibo and Robotics
- [18:02](https://hardwarepodcasts.com/podcast/ee-times-current/2019-11-22-chinas-28b-big-fund-the-cockiest-startup-sonys-ambitions#t=1082) China's Big Fund Phase 2 and Supply Chain Strategy
- [21:40](https://hardwarepodcasts.com/podcast/ee-times-current/2019-11-22-chinas-28b-big-fund-the-cockiest-startup-sonys-ambitions#t=1300) Expert Analysis on China's Semiconductor Ecosystem
- [24:00](https://hardwarepodcasts.com/podcast/ee-times-current/2019-11-22-chinas-28b-big-fund-the-cockiest-startup-sonys-ambitions#t=1440) Historical Tech Trivia and Outro

## Topics

- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)

## Most relevant to

large enterprises, founders before launch

## Mentioned

- Nuvia (company)
- Intel (company)
- Apple (company)
- Google (company)
- Sony (company)
- Sony AI (company)
- Aibo (product)
- Hitachi (company)
- Big Fund (other)
- Yole Development (company)
- Toyota (company)

## Related episodes from other shows

- [EP 135: INTEL AND NVIDIA!! Meta Connect and Ray Ban Display, Watch Huawei/China](https://hardwarepodcasts.com/podcast/the-circuit/2025-09-20-ep-135-intel-and-nvidia-meta-connect-and-ray-ban-display-watch-huawei-china) (The Circuit)
- [Episode 53: Supply Chain Demand Help and Dueling Mega Cycles](https://hardwarepodcasts.com/podcast/the-circuit/2024-02-12-episode-53-supply-chain-demand-help-and-dueling-mega-cycles) (The Circuit)
- [EP: 126 NVIDIA/AMD Back in China! TSMC Earnings, and Agentic AI Causes Total Infra Upgrade](https://hardwarepodcasts.com/podcast/the-circuit/2025-07-21-ep-126-nvidia-amd-back-in-china-tsmc-earnings-and-agentic-ai-causes-total-infra) (The Circuit)
- [Episode 118: Weekly Update (Tariffs), AI Budget Spend, Semis and Saudi's](https://hardwarepodcasts.com/podcast/the-circuit/2025-05-19-episode-118-weekly-update-tariffs-ai-budget-spend-semis-and-saudis) (The Circuit)
- [IFS Connect Takeaways | Nvidia Earnings as the New Semiconductor King](https://hardwarepodcasts.com/podcast/the-circuit/2024-02-26-ifs-connect-takeaways-nvidia-earnings-as-the-new-semiconductor-king) (The Circuit)

## Citing this page

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