# 5G & Jetpacks | UWB Rises from the Dead | Bob Swan Profile

- Show: [EE Times Current](https://hardwarepodcasts.com/podcast/ee-times-current)
- Published: 2019-08-09
- Length: 22m
- Page: https://hardwarepodcasts.com/podcast/ee-times-current/2019-08-09-5g-jetpacks-uwb-rises-from-the-dead-bob-swan-profile
- Listen: https://podcast.show/aspencore/episode/47738066/

## Summary

Brian Santo and Rick Merritt discuss the slow rollout of 5G smartphones and network infrastructure, noting that Qualcomm's early chip advantage is being offset by shrinking handset volumes and carrier hesitation. Junko Yushida and Dylan McGrath explain how Ultra-Wideband (UWB) has been rebranded as FiRa, shifting from high-speed data transmission to precise indoor positioning and secure access control, backed by companies like NXP and Samsung. Finally, Dylan McGrath profiles Intel CEO Bob Swan, who explains Intel's strategic pivot from a PC-centric to a data-centric business model and defends his non-engineering background as a strength for leading 70,000 engineers.

## Chapters

- [0:02](https://hardwarepodcasts.com/podcast/ee-times-current/2019-08-09-5g-jetpacks-uwb-rises-from-the-dead-bob-swan-profile#t=2) Introduction: 5G, Jetpacks, and UWB
- [2:11](https://hardwarepodcasts.com/podcast/ee-times-current/2019-08-09-5g-jetpacks-uwb-rises-from-the-dead-bob-swan-profile#t=131) 5G Rollout Delays and Qualcomm's Market Position
- [7:49](https://hardwarepodcasts.com/podcast/ee-times-current/2019-08-09-5g-jetpacks-uwb-rises-from-the-dead-bob-swan-profile#t=469) FiRa Consortium and the Evolution of UWB
- [12:55](https://hardwarepodcasts.com/podcast/ee-times-current/2019-08-09-5g-jetpacks-uwb-rises-from-the-dead-bob-swan-profile#t=775) Bob Swan on Intel's Business Repositioning
- [14:22](https://hardwarepodcasts.com/podcast/ee-times-current/2019-08-09-5g-jetpacks-uwb-rises-from-the-dead-bob-swan-profile#t=862) Bob Swan's Leadership and Non-Engineering Background
- [19:33](https://hardwarepodcasts.com/podcast/ee-times-current/2019-08-09-5g-jetpacks-uwb-rises-from-the-dead-bob-swan-profile#t=1173) Tech History and Podcast Credits

## Topics

- [Wireless & RF](https://hardwarepodcasts.com/topic/wireless-and-rf)
- [Chips, FPGAs & semiconductors](https://hardwarepodcasts.com/topic/chips-and-fpgas)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

large enterprises

## Mentioned

- Qualcomm (company)
- AT&T (company)
- FiRa Consortium (other)
- Intel (company)
- Bob Swan (other)

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- [5G: Current State, IoT Use Cases, & It’s Future | 5G Americas' Chris Pearson | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-22-5g-current-state-iot-use-cases-its-future-5g-americas-chris-pearson-internet-of) (IoT For All Podcast)
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## Citing this page

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