# #005: Industrial Designer Turned Concept Artist, Todd Hebenstreit - Facebook Oculus Designer, VR aficionado, UI/UX Savant, Analog to Digital, Game Design, Era Specific Influence, and Process

- Show: [Designing in the Wild](https://hardwarepodcasts.com/podcast/designing-in-the-wild)
- Published: 2022-01-31
- Length: 1h 37m
- Episode: 5
- Page: https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-31-005-industrial-designer-turned-concept-artist-todd-hebenstreit-facebook-oculus-d

## Summary

Todd Hebenstreit, a former industrial designer at Dell and concept artist for Oculus and Naughty Dog, discusses his transition from physical product design to digital UI and concept art. He details his work designing the Oculus Store interface and VR environments, emphasizing the use of 3D underlays to accelerate the concepting process. Hebenstreit also shares insights on navigating high-pressure engineering cultures at Facebook and Amazon, the importance of rigorous hiring standards, and his evolving digital workflow using Photoshop and Wacom tablets.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-31-005-industrial-designer-turned-concept-artist-todd-hebenstreit-facebook-oculus-d#t=0) Introduction and Career Background
- [6:44](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-31-005-industrial-designer-turned-concept-artist-todd-hebenstreit-facebook-oculus-d#t=404) Transition from Industrial Design to UI
- [18:28](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-31-005-industrial-designer-turned-concept-artist-todd-hebenstreit-facebook-oculus-d#t=1108) Diegetic UI and Video Game Design
- [36:09](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-31-005-industrial-designer-turned-concept-artist-todd-hebenstreit-facebook-oculus-d#t=2169) Experience at Oculus and Facebook Campus
- [58:36](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-31-005-industrial-designer-turned-concept-artist-todd-hebenstreit-facebook-oculus-d#t=3516) Hiring Processes at Oculus and Naughty Dog
- [1:11:38](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-31-005-industrial-designer-turned-concept-artist-todd-hebenstreit-facebook-oculus-d#t=4298) Concept Art Workflow and Software Evolution
- [1:23:27](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-31-005-industrial-designer-turned-concept-artist-todd-hebenstreit-facebook-oculus-d#t=5007) Design Process and Client Communication

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

large enterprises

## Mentioned

- Dell (company)
- Oculus (company)
- Facebook (company)
- Naughty Dog (company)
- Amazon (company)
- Effective UI (company)
- Slack (product)
- Photoshop (tool)
- Wacom (tool)
- SolidWorks (tool)
- ArtStation (other)
- Netflix (company)
- Star Wars (product)
- Dead Space (product)
- Metro 2066 (product)

## Related episodes from other shows

- [449: Like Walking Through A Room In The Dark](https://hardwarepodcasts.com/podcast/making-it/2024-07-19-449-like-walking-through-a-room-in-the-dark) (Making It)
- [Design and Engineering Shouldn't Be Separate Islands | Pensar, Tactile, Mathscaper, Vector7 | Rob Leonard](https://hardwarepodcasts.com/podcast/tradeoffs/2026-07-27-design-and-engineering-shouldnt-be-separate-islands-pensar-tactile-mathscaper-ve) (TRADEOFFS)
- [STL273: Shaper Origin—Then and Now](https://hardwarepodcasts.com/podcast/shop-talk-live/2022-08-26-stl273-shaper-origin-then-and-now) (Shop Talk Live)
- [Afterschool Podcast, Episode 8 - Neven Mrgan (10/7)](https://hardwarepodcasts.com/podcast/core77-podcast/2013-11-05-afterschool-podcast-episode-8-neven-mrgan-10-7) (Core77 Podcast)
- [Stepping Outside the Metaverse to Discuss Next-Gen Hardware Development](https://hardwarepodcasts.com/podcast/moores-lobby/2024-01-16-stepping-outside-the-metaverse-to-discuss-next-gen-hardware-development) (Moore's Lobby)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-31-005-industrial-designer-turned-concept-artist-todd-hebenstreit-facebook-oculus-d. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Designing in the Wild.