# #016: From Startup to Global Brand: Scaling Engineering at reMarkable

- Show: [Coredump Sessions](https://hardwarepodcasts.com/podcast/coredump-sessions)
- Published: 2025-09-17
- Length: 1h 00m
- Episode: 17
- Page: https://hardwarepodcasts.com/podcast/coredump-sessions/2025-09-17-016-from-startup-to-global-brand-scaling-engineering-at-remarkable
- Listen: https://podcasters.spotify.com/pod/show/memfault/episodes/016-From-Startup-to-Global-Brand-Scaling-Engineering-at-reMarkable-e38bqua

## Summary

Nico Comier, CTO of reMarkable, discusses scaling the company from a garage startup to a global brand, focusing on the development of the Paper Pro Move. He explains how customer feedback drove the decision to create a smaller, portable device adapted for uncontrolled environments, balancing hardware constraints with user experience. The conversation covers the importance of cross-functional collaboration, platform-based engineering to de-risk production, and the critical 'hypercare' phase post-launch to address early user feedback and yield issues.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-09-17-016-from-startup-to-global-brand-scaling-engineering-at-remarkable#t=1) Introduction: Nico Comier and reMarkable's Journey
- [5:01](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-09-17-016-from-startup-to-global-brand-scaling-engineering-at-remarkable#t=301) Nico's Path to CTO and Technical Leadership
- [13:00](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-09-17-016-from-startup-to-global-brand-scaling-engineering-at-remarkable#t=780) Developing the Paper Pro Move from Customer Feedback
- [18:07](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-09-17-016-from-startup-to-global-brand-scaling-engineering-at-remarkable#t=1087) Balancing Agile Software and Waterfall Hardware Launches
- [26:30](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-09-17-016-from-startup-to-global-brand-scaling-engineering-at-remarkable#t=1590) Hardware Challenges: Sourcing, Batteries, and Testing
- [29:26](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-09-17-016-from-startup-to-global-brand-scaling-engineering-at-remarkable#t=1766) Post-Launch Hypercare and Product Management
- [35:17](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-09-17-016-from-startup-to-global-brand-scaling-engineering-at-remarkable#t=2117) Scaling reMarkable: From Startup to Global Brand
- [47:13](https://hardwarepodcasts.com/podcast/coredump-sessions/2025-09-17-016-from-startup-to-global-brand-scaling-engineering-at-remarkable#t=2833) Firmware Organization and Cross-Functional Teams

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)

## Most relevant to

companies scaling up

## Mentioned

- reMarkable (company)
- Paper Pro Move (product)
- Paper Pro (product)
- Memfault (company)
- Pebble (company)
- Jawbone (company)
- Oculus (company)
- Apple (company)
- Nintendo (company)

## Related episodes from other shows

- [Afterschool Podcast, Episode 14 - FiftyThree (12/17)](https://hardwarepodcasts.com/podcast/core77-podcast/2014-01-06-afterschool-podcast-episode-14-fiftythree-12-17) (Core77 Podcast)
- [147: Transition from Hardware Product Startup to Hardware Scaleup](https://hardwarepodcasts.com/podcast/product-startup/2022-10-26-147-transition-from-hardware-product-startup-to-hardware-scaleup) (Product Startup)
- [197: Go From Hardware Startup to Scale Up](https://hardwarepodcasts.com/podcast/product-startup/2023-10-12-197-go-from-hardware-startup-to-scale-up) (Product Startup)
- [75: We Got to Finish Something](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-12-16-75-we-got-to-finish-something) (Thoroughly Considered)
- [71: Glue Flange](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-08-18-71-glue-flange) (Thoroughly Considered)

## Citing this page

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