# Core Talk, Episode 2: Petrula Vrontikis on How Design Education Is & Will Be Changing for the Future

- Show: [Core77 Podcast](https://hardwarepodcasts.com/podcast/core77-podcast)
- Published: 2017-02-15
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/core77-podcast/2017-02-15-core-talk-episode-2-petrula-vrontikis-on-how-design-education-is-will-be-changin
- Listen: https://soundcloud.com/corejr/core-talk-episode-2-petrula-vrontikis-on-how-design-education-is-will-be-changing-for-the-future

## Summary

Petrula Vrontikis, Creative Director of Ron Tyke's Design Office and professor at the ArtCenter College of Design, discusses the evolution of design education. She emphasizes the need for 'ambidextrous designers' who combine strong analog skills with digital proficiency to navigate transmedia branding. Vrontikis highlights the importance of teaching narrative, presentation skills, and business strategy to help designers articulate value in multidisciplinary teams.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/core77-podcast/2017-02-15-core-talk-episode-2-petrula-vrontikis-on-how-design-education-is-will-be-changin#t=0) Introduction: Petrula Vrontikis and Core77 Design Awards
- [1:26](https://hardwarepodcasts.com/podcast/core77-podcast/2017-02-15-core-talk-episode-2-petrula-vrontikis-on-how-design-education-is-will-be-changin#t=86) Integrating Professional Practice into Teaching
- [3:35](https://hardwarepodcasts.com/podcast/core77-podcast/2017-02-15-core-talk-episode-2-petrula-vrontikis-on-how-design-education-is-will-be-changin#t=215) Teaching Transmedia Branding and Real-World Problems
- [5:01](https://hardwarepodcasts.com/podcast/core77-podcast/2017-02-15-core-talk-episode-2-petrula-vrontikis-on-how-design-education-is-will-be-changin#t=301) The Importance of Narrative and Presentation Skills
- [10:03](https://hardwarepodcasts.com/podcast/core77-podcast/2017-02-15-core-talk-episode-2-petrula-vrontikis-on-how-design-education-is-will-be-changin#t=603) Evolving Design Education: Analog Skills and Ambidextrous Designers
- [14:07](https://hardwarepodcasts.com/podcast/core77-podcast/2017-02-15-core-talk-episode-2-petrula-vrontikis-on-how-design-education-is-will-be-changin#t=847) Future of Design: Social Innovation and Business Partnerships

## Topics

- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)

## Most relevant to

established companies

## Mentioned

- Core77 (company)
- Ron Tyke's Design Office (company)
- ArtCenter College of Design (company)
- Carnegie Mellon University (company)

## Related episodes from other shows

- [23 - Dr. Vickie VanHurley THE Design Doc](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-06-05-23-dr-vickie-vanhurley-the-design-doc) (People of Packaging)
- [How educating your environment makes you a better designer - IDology #14](https://hardwarepodcasts.com/podcast/idology/2024-01-23-how-educating-your-environment-makes-you-a-better-designer-idology-14) (IDology)
- [#004: Why We Need to Be Tinkering More: Industrial Designer Jorge Paricio - Open-Ended Exploration, Sketching and Ideation, Material Knowledge, Confirmation Bias, and Getting Out To Talk With End Users.](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-24-004-why-we-need-to-be-tinkering-more-industrial-designer-jorge-paricio-open-ende) (Designing in the Wild)
- [27 - Kirk Visola from Mind The Font](https://hardwarepodcasts.com/podcast/people-of-packaging/2020-06-19-27-kirk-visola-from-mind-the-font) (People of Packaging)
- [Globetrotting, Apprenticeships, and Data-Driven Panel Design with EPLAN’s Sean Mulherrin](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-28-globetrotting-apprenticeships-and-data-driven-panel-design-with-eplans-sean-mulh) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/core77-podcast/2017-02-15-core-talk-episode-2-petrula-vrontikis-on-how-design-education-is-will-be-changin. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Core77 Podcast.