# Afterschool Podcast, Episode 16 - Sports Journalist Paul Lukas (2/03)

- Show: [Core77 Podcast](https://hardwarepodcasts.com/podcast/core77-podcast)
- Published: 2014-02-03
- Length: 1h 03m
- Page: https://hardwarepodcasts.com/podcast/core77-podcast/2014-02-03-afterschool-podcast-episode-16-sports-journalist-paul-lukas-2-03
- Listen: https://soundcloud.com/corejr/afterschool-podcast-episode-16

## Summary

Paul Lukas, editor of UniWatch and ESPN.com contributor, discusses the evolution of sports uniform design with host Don Lehman. They analyze the aesthetic shifts in NFL uniforms, specifically the Broncos' 1997 Nike-designed template and the Seahawks' 2012 neon green makeover, noting how manufacturers like Nike and Reebok now drive design rather than teams. The conversation covers the standardization of Super Bowl logos by Landor Associates, the lack of concussion-proof helmets from manufacturers like Riddell, and the 'superhero aesthetic' trend in modern athletic wear. Lukas also explains the origins of his UniWatch blog, which started at The Village Voice in 1999, and its role in documenting sports aesthetics and brand loyalty.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/core77-podcast/2014-02-03-afterschool-podcast-episode-16-sports-journalist-paul-lukas-2-03#t=0) Introduction: Paul Lukas and UniWatch
- [2:44](https://hardwarepodcasts.com/podcast/core77-podcast/2014-02-03-afterschool-podcast-episode-16-sports-journalist-paul-lukas-2-03#t=164) NFL Uniform Evolution: Broncos and Seahawks
- [15:04](https://hardwarepodcasts.com/podcast/core77-podcast/2014-02-03-afterschool-podcast-episode-16-sports-journalist-paul-lukas-2-03#t=904) Super Bowl Logo Standardization and Landor Associates
- [20:49](https://hardwarepodcasts.com/podcast/core77-podcast/2014-02-03-afterschool-podcast-episode-16-sports-journalist-paul-lukas-2-03#t=1249) Concussion Prevention and Riddell Helmets
- [25:47](https://hardwarepodcasts.com/podcast/core77-podcast/2014-02-03-afterschool-podcast-episode-16-sports-journalist-paul-lukas-2-03#t=1547) The Origin and Growth of UniWatch
- [40:39](https://hardwarepodcasts.com/podcast/core77-podcast/2014-02-03-afterschool-podcast-episode-16-sports-journalist-paul-lukas-2-03#t=2439) Classicist Taste and Throwback Trends
- [48:16](https://hardwarepodcasts.com/podcast/core77-podcast/2014-02-03-afterschool-podcast-episode-16-sports-journalist-paul-lukas-2-03#t=2896) Superhero Aesthetic and Performance Fabrics
- [56:28](https://hardwarepodcasts.com/podcast/core77-podcast/2014-02-03-afterschool-podcast-episode-16-sports-journalist-paul-lukas-2-03#t=3388) Olympic Uniforms and Activist Design

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Intellectual property](https://hardwarepodcasts.com/topic/intellectual-property)

## Most relevant to

early-stage companies

## Mentioned

- UniWatch (product)
- Nike (company)
- Reebok (company)
- Under Armor (company)
- Riddell (company)
- Landor Associates (company)
- The Village Voice (company)
- ESPN.com (company)
- Broncos (product)
- Seahawks (product)
- Jacksonville Jaguars (product)
- Indianapolis Colts (product)
- Green Bay Packers (product)
- Philadelphia Eagles (product)
- Columbus Blue Jackets (product)
- Toronto Blue Jays (product)
- Houston Astros (product)
- Speedo (company)
- Lombardi trophy (product)

## Related episodes from other shows

- [187 - Clark Goolsby CCO of Chase Design Group talks branding and packaging](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-04-04-187-clark-goolsby-cco-of-chase-design-group-talks-branding-and-packaging) (People of Packaging)

## Citing this page

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