# What’s really happening in the U.S. EV market?

- Show: [Catalyst](https://hardwarepodcasts.com/podcast/catalyst)
- Published: 2024-02-01
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/catalyst/2024-02-01-whats-really-happening-in-the-u-s-ev-market

## Summary

Corey Cantor, a senior associate at BloombergNEF, analyzes the U.S. EV market, explaining that while 2023 saw 50% sales growth, recent headlines reflect a shift in expectations rather than a collapse. He details the struggles of legacy automakers like Ford and GM, whose EV volumes lag behind Tesla, and discusses Tesla's challenges with model stagnation and price volatility, which impacted fleet customers like Hertz. Cantor highlights Hyundai and Kia as successful insurgents with diverse lineups and affordable options, while noting BYD's massive global growth and potential future entry into the U.S. market despite tariff hurdles.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/catalyst/2024-02-01-whats-really-happening-in-the-u-s-ev-market#t=7) Introduction: EV Market Data vs. Headlines
- [10:15](https://hardwarepodcasts.com/podcast/catalyst/2024-02-01-whats-really-happening-in-the-u-s-ev-market#t=615) Legacy Automaker Struggles: Ford, GM, and Stellantis
- [15:00](https://hardwarepodcasts.com/podcast/catalyst/2024-02-01-whats-really-happening-in-the-u-s-ev-market#t=900) Tesla's Model Stagnation and Pricing Volatility
- [20:30](https://hardwarepodcasts.com/podcast/catalyst/2024-02-01-whats-really-happening-in-the-u-s-ev-market#t=1230) The Hertz Sell-Off and Residual Value Losses
- [24:11](https://hardwarepodcasts.com/podcast/catalyst/2024-02-01-whats-really-happening-in-the-u-s-ev-market#t=1451) Hyundai and Kia's Insurgent Growth Strategy
- [26:43](https://hardwarepodcasts.com/podcast/catalyst/2024-02-01-whats-really-happening-in-the-u-s-ev-market#t=1603) BYD's Global Expansion and U.S. Market Potential
- [30:42](https://hardwarepodcasts.com/podcast/catalyst/2024-02-01-whats-really-happening-in-the-u-s-ev-market#t=1842) 2024 Outlook, Pricing, and Charging Infrastructure

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

large enterprises

## Mentioned

- Tesla (company)
- Ford (company)
- General Motors (company)
- Hertz (company)
- Hyundai (company)
- Kia (company)
- BYD (company)
- Rivian (company)
- Model Y (product)
- Model 3 (product)
- Cybertruck (product)
- Chevy Bolt (product)
- Cadillac Lyriq (product)
- Ford F-150 Lightning (product)
- Kia EV9 (product)
- Hyundai Ioniq 5 (product)
- Volvo (company)
- Polestar (company)
- Energy Hub (company)
- Bloom Energy (company)

## Related episodes from other shows

- [Redefining Transportation: Exploring EVs and Automotive with Indium's Brian O'Leary at Apex 2024](https://hardwarepodcasts.com/podcast/ems-c-level/2024-04-25-redefining-transportation-exploring-evs-and-automotive-with-indiums-brian-oleary) (EMS@C-LEVEL)
- [EMS@C-Level 2022 Season, episode 2 - EMSNOW Publisher Eric Miscoll Shares EMS Survey Results](https://hardwarepodcasts.com/podcast/ems-c-level/2022-05-09-ems-c-level-2022-season-episode-2-emsnow-publisher-eric-miscoll-shares-ems-surve) (EMS@C-LEVEL)
- [EMS & The Economist (November 2025) - Shutdown Shockwaves And Smarter Supply Chains](https://hardwarepodcasts.com/podcast/ems-c-level/2025-11-14-ems-the-economist-november-2025-shutdown-shockwaves-and-smarter-supply-chains) (EMS@C-LEVEL)
- [Tariffs and Trade: EMS & The Economist on Global Manufacturing's Future Amid Political Shifts](https://hardwarepodcasts.com/podcast/ems-c-level/2025-02-05-tariffs-and-trade-ems-the-economist-on-global-manufacturings-future-amid-politic) (EMS@C-LEVEL)

## Citing this page

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