# Advance market commitments to decarbonize heavy industry

- Show: [Catalyst](https://hardwarepodcasts.com/podcast/catalyst)
- Published: 2022-12-15
- Length: 52m
- Page: https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry

## Summary

Varun Sivaram, managing director for clean energy and innovation in John Kerry's office, explains the First Movers Coalition (FMC), a public-private partnership involving 66 companies and 9 governments to create demand for low-carbon industrial products. The coalition targets eight 'hard to abate' sectors—including steel, aluminum, cement, chemicals, shipping, trucking, aviation, and carbon dioxide removal—by setting stringent, technology-forcing standards for 2030 purchase commitments. Sivaram details how the FMC’s demand-side commitments complement the supply-side incentives of the Inflation Reduction Act (IRA) to accelerate the scaling of emerging technologies like green steel and sustainable aviation fuels (SAF).

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry#t=0) Introduction: Advanced Market Commitments and the First Movers Coalition
- [5:20](https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry#t=320) Varun Sivaram's Role and the Special Presidential Envoy for Climate
- [11:19](https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry#t=679) The Mechanics of Advanced Market Commitments and the Valley of Death
- [14:00](https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry#t=840) First Movers Coalition Structure: 66 Companies and 9 Governments
- [19:35](https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry#t=1175) Sector Standards: Steel, Cement, and Carbon Dioxide Removal
- [24:59](https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry#t=1499) Steel Commitments: Ford, Volvo, and the .4 Tons CO2 Standard
- [31:53](https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry#t=1913) Enforcement, Reputational Risk, and Political Durability
- [37:37](https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry#t=2257) Aviation: Delta, United, and Next-Generation Sustainable Aviation Fuels
- [42:34](https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry#t=2554) Chemicals Sector Launch and Global Partnerships with Breakthrough Energy

## Topics

- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Energy & climate tech](https://hardwarepodcasts.com/topic/energy-and-climate-tech)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- First Movers Coalition (other)
- John Kerry (other)
- World Economic Forum (other)
- Frontier Fund (other)
- Ford (company)
- Volvo (company)
- Skania (company)
- Delta (company)
- United Airlines (company)
- LanzaTech (company)
- HIF Global (company)
- Breakthrough Energy (company)
- Inflation Reduction Act (other)
- Energy Hub (company)

## Related episodes from other shows

- [242: Industrial History and the Low-Carbon Economy of the Future with Ted Fertik, VP of Manufacturing & Industrial Policy at BlueGreen Alliance](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-06-24-242-industrial-history-and-the-low-carbon-economy-of-the-future-with-ted-fertik) (Manufacturing Happy Hour)
- [The Deep Tech Revolution: Solving Climate Change with Five Industry Leaders](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2025-01-16-the-deep-tech-revolution-solving-climate-change-with-five-industry-leaders) (Hardware to Save a Planet)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/catalyst/2022-12-15-advance-market-commitments-to-decarbonize-heavy-industry. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Catalyst.