# Kickstarting a $1 trillion market for carbon removal

- Show: [Catalyst](https://hardwarepodcasts.com/podcast/catalyst)
- Published: 2021-11-18
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/catalyst/2021-11-18-kickstarting-a-1-trillion-market-for-carbon-removal
- Listen: https://www.canarymedia.com/podcasts/catalyst-with-shayle-kann

## Summary

Nan Ransohoff, Stripe’s head of climate, explains how Stripe Climate is using its $100 billion company resources to kickstart a $1 trillion carbon removal market by acting as a buyer of last resort for early-stage technologies. She details Stripe’s procurement criteria, which prioritize permanence, scalability, and a pathway to sub-$100/ton costs, highlighting specific companies like Charm Industrial, Running Tide, Climeworks, and Heirloom. Ransohoff draws parallels between carbon removal and vaccine development, advocating for advanced market commitments to de-risk investment and accelerate the transition from niche solutions to gigaton-scale deployment.

## Chapters

- [0:02](https://hardwarepodcasts.com/podcast/catalyst/2021-11-18-kickstarting-a-1-trillion-market-for-carbon-removal#t=2) Introduction: Stripe Climate and the Carbon Removal Market
- [4:33](https://hardwarepodcasts.com/podcast/catalyst/2021-11-18-kickstarting-a-1-trillion-market-for-carbon-removal#t=273) Stripe Climate’s Mission and Aggregation Model
- [9:58](https://hardwarepodcasts.com/podcast/catalyst/2021-11-18-kickstarting-a-1-trillion-market-for-carbon-removal#t=598) Procurement Criteria and Selected Technologies (Charm, Running Tide, Climeworks)
- [16:12](https://hardwarepodcasts.com/podcast/catalyst/2021-11-18-kickstarting-a-1-trillion-market-for-carbon-removal#t=972) Pricing Strategies and the Sub-$100/ton Benchmark
- [19:28](https://hardwarepodcasts.com/podcast/catalyst/2021-11-18-kickstarting-a-1-trillion-market-for-carbon-removal#t=1168) Scaling Challenges and Offtake Agreements
- [23:12](https://hardwarepodcasts.com/podcast/catalyst/2021-11-18-kickstarting-a-1-trillion-market-for-carbon-removal#t=1392) Commoditization vs. Nuanced Pricing in Carbon Markets
- [30:47](https://hardwarepodcasts.com/podcast/catalyst/2021-11-18-kickstarting-a-1-trillion-market-for-carbon-removal#t=1847) The Vaccine Analogy and Advanced Market Commitments
- [35:14](https://hardwarepodcasts.com/podcast/catalyst/2021-11-18-kickstarting-a-1-trillion-market-for-carbon-removal#t=2114) Gaps in Storage, Verification, and Policy

## Topics

- [Energy & climate tech](https://hardwarepodcasts.com/topic/energy-and-climate-tech)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

early-stage companies

## Mentioned

- Stripe (company)
- Charm Industrial (company)
- Running Tide (company)
- Climeworks (company)
- Heirloom (company)
- EnergyHub (company)
- Activate (company)
- Deep Science Ventures (company)

## Related episodes from other shows

- [ICYMI... HIBT Lab! Climeworks: Jan Wurzbacher](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-03-30-icymi-hibt-lab-climeworks-jan-wurzbacher) (How I Built This)
- [HIBT Lab! Climeworks: Jan Wurzbacher](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-06-30-hibt-lab-climeworks-jan-wurzbacher) (How I Built This)
- [Using Cooling Towers to Scale Atmospheric CO2 Removal with Silvain Toromanoff, Co-Founder and CTO of NeoCarbon](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2023-06-08-using-cooling-towers-to-scale-atmospheric-co2-removal-with-silvain-toromanoff-co) (Hardware to Save a Planet)
- [Building a decarbonization army with Shashank Samala of Heirloom](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-02-08-building-a-decarbonization-army-with-shashank-samala-of-heirloom) (How I Built This)
- [Putting Oil Back Where It Belongs with Peter Reinhardt, CEO & Co-Founder of Charm Industrial](https://hardwarepodcasts.com/podcast/hardware-to-save-a-planet/2022-06-09-putting-oil-back-where-it-belongs-with-peter-reinhardt-ceo-co-founder-of-charm-i) (Hardware to Save a Planet)

## Citing this page

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