082: Smooth Product Flow from Visual Design to Engineering
Robert Irwin, former Lead Industrial Designer at Amazon for the Amazon Dash Cart, explains how industrial design and mechanical engineering teams can collaborate effectively to avoid costly rework. He advocates for an early, iterative 'ping pong' process where engineers and designers brainstorm constraints and user needs simultaneously, rather than passing work linearly 'over the fence.' Irwin emphasizes that dedicated project management and frequent stakeholder communication are essential to aligning technical feasibility with customer value before tooling begins.