# Ian Peterman | Legacy Branding, Uncommon Materials, & the One Contact Rule

- Show: [Being an Engineer](https://hardwarepodcasts.com/podcast/being-an-engineer)
- Published: 2023-04-14
- Length: 43m
- Episode: 15
- Page: https://hardwarepodcasts.com/podcast/being-an-engineer/2023-04-14-ian-peterman-legacy-branding-uncommon-materials-the-one-contact-rule
- Listen: https://teampipeline.us/ian-peterman-legacy-branding/

## Summary

Ian Peterman, founder of the Peterman Design Firm, discusses his background growing up in an entrepreneurial family and his experience working at HP and Barefoot Sound. He explains his 'Peterman Method' for product development, which emphasizes 'legacy branding' and 'conscious design' to ensure long-term brand alignment and sustainability. Peterman also details his use of unconventional materials like mycelium and his management strategy of using virtual assistants and a 'one contact rule' to maintain efficiency.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-04-14-ian-peterman-legacy-branding-uncommon-materials-the-one-contact-rule#t=0) Introduction and Early Entrepreneurship
- [12:33](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-04-14-ian-peterman-legacy-branding-uncommon-materials-the-one-contact-rule#t=753) The Peterman Method and Legacy Branding
- [23:53](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-04-14-ian-peterman-legacy-branding-uncommon-materials-the-one-contact-rule#t=1433) Conscious Design and Sustainable Materials
- [33:34](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-04-14-ian-peterman-legacy-branding-uncommon-materials-the-one-contact-rule#t=2014) Delegation and Virtual Assistants
- [38:04](https://hardwarepodcasts.com/podcast/being-an-engineer/2023-04-14-ian-peterman-legacy-branding-uncommon-materials-the-one-contact-rule#t=2284) The One Contact Rule and Client Management

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Peterman Design Firm (company)
- HP (company)
- Barefoot Sound (company)
- Macy's (company)
- Conscious Design (product)
- AutoCAD (tool)
- SolidWorks (tool)

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- [Patagonia: Yvon Chouinard (2016)](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-12-25-patagonia-yvon-chouinard-2016) (How I Built This)
- [036: Helping Wildlife & Developing Ceramic Products with Gavin Christman of Green&Blue](https://hardwarepodcasts.com/podcast/product-startup/2017-01-17-036-helping-wildlife-developing-ceramic-products-with-gavin-christman-of-green-b) (Product Startup)
- [417: Special Old People Shoes](https://hardwarepodcasts.com/podcast/making-it/2023-11-03-417-special-old-people-shoes) (Making It)
- [#011 Season 2: Jason Belaire - IDSA Chair(2021-2022) | Belworld Creative, INC. Talks of living abroad, childhood abuse, empathy, social projects around the world, and sustainability](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2023-09-28-011-season-2-jason-belaire-idsa-chair-2021-2022-belworld-creative-inc-talks-of-l) (Designing in the Wild)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/being-an-engineer/2023-04-14-ian-peterman-legacy-branding-uncommon-materials-the-one-contact-rule. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Being an Engineer.