# Chris Luecke | Solving Marketing Problems with an Engineer Mindset

- Show: [Being an Engineer](https://hardwarepodcasts.com/podcast/being-an-engineer)
- Published: 2022-06-10
- Length: 21m
- Episode: 23
- Page: https://hardwarepodcasts.com/podcast/being-an-engineer/2022-06-10-chris-luecke-solving-marketing-problems-with-an-engineer-mindset
- Listen: https://teampipeline.us/chris-luecke-solving-marketing-problems/

## Summary

Chris Luecke, host of the Manufacturing Happy Hour podcast, explains how industrial companies can turn marketing expenses into investments by simplifying complex engineering messages for digital audiences. He identifies the most common branding mistake as the belief that high-end equipment is required to start, advising engineers to use smartphones and focus on where their audience, such as on LinkedIn, actually hangs out. Luecke also shares specific tactics for content creation, including using tools like Subtitle for captions and breaking down large business challenges using an engineering mindset similar to drawing force diagrams in physics.

## Chapters

- [0:56](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-06-10-chris-luecke-solving-marketing-problems-with-an-engineer-mindset#t=56) Introduction: Chris Luecke and Manufacturing Happy Hour
- [4:23](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-06-10-chris-luecke-solving-marketing-problems-with-an-engineer-mindset#t=263) Common Branding Mistakes: Equipment and Platform Focus
- [6:10](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-06-10-chris-luecke-solving-marketing-problems-with-an-engineer-mindset#t=370) Engineering Mindset in Marketing and Career Paths
- [9:23](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-06-10-chris-luecke-solving-marketing-problems-with-an-engineer-mindset#t=563) The 'Dark Side' of Marketing and Self-Awareness
- [12:46](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-06-10-chris-luecke-solving-marketing-problems-with-an-engineer-mindset#t=766) Tips for Starting Digital Content Creation
- [14:27](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-06-10-chris-luecke-solving-marketing-problems-with-an-engineer-mindset#t=867) Successful LinkedIn Content and Captioning Tools
- [17:00](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-06-10-chris-luecke-solving-marketing-problems-with-an-engineer-mindset#t=1020) Automation Growth in Construction and Agriculture

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Manufacturing Happy Hour (other)
- LinkedIn (other)
- iPhone (other)
- TikTok (other)
- Instagram (other)
- Subtitle (other)
- Eric Nievez (other)
- Plus Run One Robotics (other)
- MDNM (other)
- PPG (company)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/being-an-engineer/2022-06-10-chris-luecke-solving-marketing-problems-with-an-engineer-mindset. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Being an Engineer.