# Tommy Kronmark Engineering Branding, Engineering Marketing, and Making Biodiesel

- Show: [Being an Engineer](https://hardwarepodcasts.com/podcast/being-an-engineer)
- Published: 2022-01-14
- Length: 42m
- Episode: 2
- Page: https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel
- Listen: https://teampipeline.us/tommy-kronmark-engineering-branding/

## Summary

Tommy Kronmark, a bioengineer at Cue Health, explains how he transitioned from struggling to find a job despite a high GPA to landing his dream role by leveraging LinkedIn and personal branding. He details the operation of Cue Health's handheld diagnostic device, which allows consumers to test for various diseases at home, and describes his daily work in failure analysis. Additionally, Kronmark shares his long-standing passion for brewing biodiesel from waste vegetable oil, explaining the chemical process of transesterification and its compatibility with modern diesel engines.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel#t=0) Introduction: Tommy Kronmark and Pipeline Design & Engineering
- [1:25](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel#t=85) Tommy's Engineering Background and Personal Projects
- [3:34](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel#t=214) Job Search Struggles and the Pivot to Networking
- [6:26](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel#t=386) Cue Health's Personal Diagnostic Device and Failure Analysis Role
- [12:15](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel#t=735) Defining and Landing a Dream Job through LinkedIn
- [19:50](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel#t=1190) Personal Branding and Marketing for Engineers
- [26:11](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel#t=1571) Tactical Job Search: Referrals, CRMs, and Persistence
- [35:45](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel#t=2145) Biodiesel: History, Chemistry, and Engine Compatibility

## Topics

- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Debugging & failure analysis](https://hardwarepodcasts.com/topic/debugging-and-failure-analysis)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Cue Health (company)
- BMW (company)
- Volkswagen (company)
- Pipeline Design & Engineering (company)
- HubSpot (other)
- Zoho (other)

## Related episodes from other shows

- [001 - “Learning Never Exhausts the Mind” with Rick Doe](https://hardwarepodcasts.com/podcast/lets-combinate/2021-10-06-001-learning-never-exhausts-the-mind-with-rick-doe) (Let's Combinate)
- [An Interview with Ben Krasnow - Sprauncy Saccadic Spintherism](https://hardwarepodcasts.com/podcast/the-amp-hour/2011-12-27-an-interview-with-ben-krasnow-sprauncy-saccadic-spintherism) (The Amp Hour)
- [An Interview with Ben Krasnow, 8 years on](https://hardwarepodcasts.com/podcast/the-amp-hour/2020-02-17-an-interview-with-ben-krasnow-8-years-on) (The Amp Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/being-an-engineer/2022-01-14-tommy-kronmark-engineering-branding-engineering-marketing-and-making-biodiesel. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Being an Engineer.