# S1E51 User Experience & Digital Product Design | Caden Damiano

- Show: [Being an Engineer](https://hardwarepodcasts.com/podcast/being-an-engineer)
- Published: 2020-11-13
- Length: 42m
- Episode: 51
- Page: https://hardwarepodcasts.com/podcast/being-an-engineer/2020-11-13-s1e51-user-experience-digital-product-design-caden-damiano

## Summary

Caden Damiano, a user experience designer at Progressive Leasing and host of 'The Way of Product Design' podcast, explains that UX design is the architecture of the entire user journey, spanning digital interfaces and physical touchpoints like packaging. He discusses his background in digital product design, emphasizing the importance of soft skills, negotiation, and the 'Jobs to Be Done' framework over pure technical execution. Damiano shares a case study from Progressive Leasing where he re-architected legacy systems to support a customer-centric shopping experience, allowing users to apply multiple times without re-entering data.

## Chapters

- [0:44](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-11-13-s1e51-user-experience-digital-product-design-caden-damiano#t=44) Introduction and Guest Background
- [4:28](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-11-13-s1e51-user-experience-digital-product-design-caden-damiano#t=268) Learning Strategies and MasterClass
- [9:27](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-11-13-s1e51-user-experience-digital-product-design-caden-damiano#t=567) Starting 'The Way of Product Design' Podcast
- [13:14](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-11-13-s1e51-user-experience-digital-product-design-caden-damiano#t=794) Soft Skills and Negotiation in Design
- [24:34](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-11-13-s1e51-user-experience-digital-product-design-caden-damiano#t=1474) Defining UX and Digital Touchpoints
- [30:53](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-11-13-s1e51-user-experience-digital-product-design-caden-damiano#t=1853) Progressive Leasing Case Study and Jobs to Be Done

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)
- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Progressive Leasing (company)
- Family Search (company)
- The Way of Product Design (product)
- MasterClass (tool)
- Amazon (company)
- Safe Boto (product)
- James Dyson (other)
- Clayton Christensen (other)

## Related episodes from other shows

- [249: It Depends](https://hardwarepodcasts.com/podcast/embedded-fm/2018-06-15-249-it-depends) (Embedded.fm)
- [Globetrotting, Apprenticeships, and Data-Driven Panel Design with EPLAN’s Sean Mulherrin](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-28-globetrotting-apprenticeships-and-data-driven-panel-design-with-eplans-sean-mulh) (Manufacturing Happy Hour)
- [417: Special Old People Shoes](https://hardwarepodcasts.com/podcast/making-it/2023-11-03-417-special-old-people-shoes) (Making It)
- [The Importance of UX Design for IoT Adoption | Velavu's Rob Shudra & Dominic Peters | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-10-24-the-importance-of-ux-design-for-iot-adoption-velavus-rob-shudra-dominic-peters-i) (IoT For All Podcast)
- [#004: Why We Need to Be Tinkering More: Industrial Designer Jorge Paricio - Open-Ended Exploration, Sketching and Ideation, Material Knowledge, Confirmation Bias, and Getting Out To Talk With End Users.](https://hardwarepodcasts.com/podcast/designing-in-the-wild/2022-01-24-004-why-we-need-to-be-tinkering-more-industrial-designer-jorge-paricio-open-ende) (Designing in the Wild)

## Citing this page

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