S1E51 User Experience & Digital Product Design | Caden Damiano

Being an Engineer · 13 Nov 2020 · 42m · Episode 51

What this episode covers

Caden Damiano, a user experience designer at Progressive Leasing and host of 'The Way of Product Design' podcast, explains that UX design is the architecture of the entire user journey, spanning digital interfaces and physical touchpoints like packaging. He discusses his background in digital product design, emphasizing the importance of soft skills, negotiation, and the 'Jobs to Be Done' framework over pure technical execution. Damiano shares a case study from Progressive Leasing where he re-architected legacy systems to support a customer-centric shopping experience, allowing users to apply multiple times without re-entering data.

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