# The Pitfalls and Potential of Implementing AM with Joris Peels & Max Bogue of 3DPOD

- Show: [Additive Snack](https://hardwarepodcasts.com/podcast/additive-snack)
- Published: 2024-11-19
- Length: 1h 10m
- Episode: 6
- Page: https://hardwarepodcasts.com/podcast/additive-snack/2024-11-19-the-pitfalls-and-potential-of-implementing-am-with-joris-peels-max-bogue-of-3dpo
- Listen: https://share.transistor.fm/s/2c50fa5e

## Summary

Joris Peels of AM Research and Max Bogue, founder of Wobbleworks and creator of the 3Doodler, discuss the current state of additive manufacturing, arguing that the industry must move beyond hype to focus on frictionless, application-specific solutions and sustainable business models. Bogue details how Wobbleworks bootstrapped the 3Doodler via Kickstarter, avoided premature retail expansion, and found unexpected success in assistive technology for the visually impaired. Peels advises large organizations to implement additive manufacturing through 'sandbox' projects and bottom-up innovation rather than top-down mandates, highlighting the critical role of change management and cultural acceptance.

## Chapters

- [1:25](https://hardwarepodcasts.com/podcast/additive-snack/2024-11-19-the-pitfalls-and-potential-of-implementing-am-with-joris-peels-max-bogue-of-3dpo#t=85) The State of AM Media and Hype
- [6:30](https://hardwarepodcasts.com/podcast/additive-snack/2024-11-19-the-pitfalls-and-potential-of-implementing-am-with-joris-peels-max-bogue-of-3dpo#t=390) Frictionless Applications and Digital Warehousing
- [12:30](https://hardwarepodcasts.com/podcast/additive-snack/2024-11-19-the-pitfalls-and-potential-of-implementing-am-with-joris-peels-max-bogue-of-3dpo#t=750) Industry Consolidation and the Sweet Spot for Growth
- [25:04](https://hardwarepodcasts.com/podcast/additive-snack/2024-11-19-the-pitfalls-and-potential-of-implementing-am-with-joris-peels-max-bogue-of-3dpo#t=1504) Max Bogue’s Journey with the 3Doodler
- [35:12](https://hardwarepodcasts.com/podcast/additive-snack/2024-11-19-the-pitfalls-and-potential-of-implementing-am-with-joris-peels-max-bogue-of-3dpo#t=2112) Bootstrapping vs. VC Funding and Retail Strategy
- [40:40](https://hardwarepodcasts.com/podcast/additive-snack/2024-11-19-the-pitfalls-and-potential-of-implementing-am-with-joris-peels-max-bogue-of-3dpo#t=2440) Implementing AM in Large Organizations
- [52:21](https://hardwarepodcasts.com/podcast/additive-snack/2024-11-19-the-pitfalls-and-potential-of-implementing-am-with-joris-peels-max-bogue-of-3dpo#t=3141) Crossing the Chasm and Industry Maturity
- [55:56](https://hardwarepodcasts.com/podcast/additive-snack/2024-11-19-the-pitfalls-and-potential-of-implementing-am-with-joris-peels-max-bogue-of-3dpo#t=3356) Defense, Drones, and Future Predictions

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- 3Doodler (product)
- Wobbleworks (company)
- 3DPOD (other)
- 3Dprint.com (other)
- AM Research (company)
- EOS (company)
- Ultimaker (product)
- Stratasys (company)
- Formlabs (company)
- Bosch (company)
- John Deere (company)
- Tesla (company)
- Boston Dynamics (company)
- SpaceX (company)
- Adidas (company)
- Kickstarter (other)
- Arduino (chip)
- PCL (material)
- Isomalt (material)
- ABS (material)

## Related episodes from other shows

- [Samuel Feller | Product & Project management, Kickstarter, & DIY Product Launch](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-10-28-samuel-feller-product-project-management-kickstarter-diy-product-launch) (Being an Engineer)
- [083: Benefits of Additive Manufacturing for New Inventions](https://hardwarepodcasts.com/podcast/product-startup/2021-07-07-083-benefits-of-additive-manufacturing-for-new-inventions) (Product Startup)
- [S7E32 Steven Szymeczek | From Taking Things Apart to Teaching Engineers How to Build](https://hardwarepodcasts.com/podcast/being-an-engineer/2026-07-31-s7e32-steven-szymeczek-from-taking-things-apart-to-teaching-engineers-how-to-bui) (Being an Engineer)
- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)
- [3: Onward](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward) (Thoroughly Considered)

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