A New Era of Design Engineering Productivity w/ Hugo Nordell
Hugo Nordell, founder and CEO of Encube, explains how his software addresses the gap between design intent and manufacturability by leveraging AI to predict CNC machining costs and climate impact at the point of design. He argues that decades-old engineering software paradigms are failing modern manufacturers due to a severe talent scarcity, where new engineers lack shop-floor experience, and rapidly changing supply chains driven by reshoring and sustainability legislation. Nordell details how Encube’s platform uses machine learning to simplify complex simulations and provide real-time feedback on manufacturability, aiming to unlock 10x productivity growth for companies like Volvo and major aerospace contractors.