# What NASCAR Racing and Additive Manufacturing (AM) Have in Common

- Show: [Additive Snack](https://hardwarepodcasts.com/podcast/additive-snack)
- Published: 2022-02-08
- Length: 29m
- Episode: 3
- Page: https://hardwarepodcasts.com/podcast/additive-snack/2022-02-08-what-nascar-racing-and-additive-manufacturing-am-have-in-common
- Listen: https://share.transistor.fm/s/343e254a

## Summary

Brad Keselowski, founder of Keselowski Advanced Manufacturing (KAM), explains how his motorsports background drives his approach to additive manufacturing, emphasizing process control, simulation, and vertical integration. He details KAM's growth from a garage operation to a scaling enterprise with 20+ machines, highlighting the critical importance of selecting complex 'nightmare parts' rather than simple components to demonstrate AM's value. Keselowski advises buyers to evaluate the total value statement, including part consolidation and supply chain benefits, while noting that industry resistance to new technology remains a significant barrier to adoption.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/additive-snack/2022-02-08-what-nascar-racing-and-additive-manufacturing-am-have-in-common#t=5) Introduction: Brad Keselowski and Keselowski Advanced Manufacturing
- [2:43](https://hardwarepodcasts.com/podcast/additive-snack/2022-02-08-what-nascar-racing-and-additive-manufacturing-am-have-in-common#t=163) Keselowski's History with 3D Printing: From Plastic Intake Manifolds to Metal
- [6:29](https://hardwarepodcasts.com/podcast/additive-snack/2022-02-08-what-nascar-racing-and-additive-manufacturing-am-have-in-common#t=389) Parallels Between Motorsports and AM: Process Control and Simulation
- [10:49](https://hardwarepodcasts.com/podcast/additive-snack/2022-02-08-what-nascar-racing-and-additive-manufacturing-am-have-in-common#t=649) Managing KAM's Growth: Process Control and Vertical Integration
- [14:00](https://hardwarepodcasts.com/podcast/additive-snack/2022-02-08-what-nascar-racing-and-additive-manufacturing-am-have-in-common#t=840) Learning from Failure: Simulation Errors and Machining Constraints
- [18:21](https://hardwarepodcasts.com/podcast/additive-snack/2022-02-08-what-nascar-racing-and-additive-manufacturing-am-have-in-common#t=1101) Industry Resistance and the 'Funeral' Cycle of Technology Adoption
- [21:34](https://hardwarepodcasts.com/podcast/additive-snack/2022-02-08-what-nascar-racing-and-additive-manufacturing-am-have-in-common#t=1294) Advice for Buyers: Total Value Statement and Finding the Right Use Case

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)

## Most relevant to

companies scaling up

## Mentioned

- EOS (company)
- Keselowski Advanced Manufacturing (company)
- Ford Mustang GT (product)
- NASCAR (other)
- Dodge (company)

## Related episodes from other shows

- [Post print: The dirty little secret of additive manufacturing](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-11-29-post-print-the-dirty-little-secret-of-additive-manufacturing) (The Manufacturing Executive)
- [Following Your Passion in 3D Printing with Greg Paulsen](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-26-following-your-passion-in-3d-printing-with-greg-paulsen) (Manufacturing Happy Hour)
- [J.A.M.E.S CEO Andreas Müller talks Additive Manufactured Electronics on EMS@C-Level 2022 episode 17](https://hardwarepodcasts.com/podcast/ems-c-level/2022-10-09-j-a-m-e-s-ceo-andreas-muller-talks-additive-manufactured-electronics-on-ems-c-le) (EMS@C-LEVEL)
- [Daniel Lazier | How to Make Super Strong Parts Fast & Inexpensively - Markforged](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-07-29-daniel-lazier-how-to-make-super-strong-parts-fast-inexpensively-markforged) (Being an Engineer)
- [3D Printing and Additive Manufacturing with Steve Szymeczek of Penumbra Engineering](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-04-02-3d-printing-and-additive-manufacturing-with-steve-szymeczek-of-penumbra-engineer) (Predictable Designs Podcast)

## Citing this page

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