What NASCAR Racing and Additive Manufacturing (AM) Have in Common

Additive Snack · 8 Feb 2022 · 29m · Episode 3

What this episode covers

Brad Keselowski, founder of Keselowski Advanced Manufacturing (KAM), explains how his motorsports background drives his approach to additive manufacturing, emphasizing process control, simulation, and vertical integration. He details KAM's growth from a garage operation to a scaling enterprise with 20+ machines, highlighting the critical importance of selecting complex 'nightmare parts' rather than simple components to demonstrate AM's value. Keselowski advises buyers to evaluate the total value statement, including part consolidation and supply chain benefits, while noting that industry resistance to new technology remains a significant barrier to adoption.

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