# Additive Manufacturing (AM) Culture and Building a Successful AM Business

- Show: [Additive Snack](https://hardwarepodcasts.com/podcast/additive-snack)
- Published: 2021-07-28
- Length: 32m
- Episode: 5
- Page: https://hardwarepodcasts.com/podcast/additive-snack/2021-07-28-additive-manufacturing-am-culture-and-building-a-successful-am-business
- Listen: https://share.transistor.fm/s/79f52272

## Summary

Markus Seibold, Vice President of Additive Manufacturing at Siemens Energy and Material Solutions, explains how the company successfully scaled additive manufacturing (AM) by prioritizing a growth culture over strict performance metrics. He details the strategic decision to create 30 dedicated headcount requisitions for AM design teams and establish a separate P&L business unit to drive adoption in gas turbines. Seibold highlights Siemens Energy's transition from repair and serial production of swirlers to pure additive-only designs for higher efficiency, noting over one million operating hours of AM components on gas turbines.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/additive-snack/2021-07-28-additive-manufacturing-am-culture-and-building-a-successful-am-business#t=5) Introduction and Dual Role Overview
- [4:31](https://hardwarepodcasts.com/podcast/additive-snack/2021-07-28-additive-manufacturing-am-culture-and-building-a-successful-am-business#t=271) Building a Growth Culture vs. Performance Culture
- [11:13](https://hardwarepodcasts.com/podcast/additive-snack/2021-07-28-additive-manufacturing-am-culture-and-building-a-successful-am-business#t=673) Overcoming Adoption Barriers with Leadership Support
- [16:32](https://hardwarepodcasts.com/podcast/additive-snack/2021-07-28-additive-manufacturing-am-culture-and-building-a-successful-am-business#t=992) Creating Dedicated AM Design Teams and P&L Units
- [24:54](https://hardwarepodcasts.com/podcast/additive-snack/2021-07-28-additive-manufacturing-am-culture-and-building-a-successful-am-business#t=1494) Current AM Status and Future Supply Chain Applications

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

large enterprises

## Mentioned

- Siemens Energy (company)
- Material Solutions (company)
- EOS (company)
- Tribal Leadership (other)
- Mindset (other)

## Related episodes from other shows

- [180: Made in Missouri, Live from the 2024 Midwest Manufacturers Trade Show & Conference](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-09-180-made-in-missouri-live-from-the-2024-midwest-manufacturers-trade-show-confere) (Manufacturing Happy Hour)
- [182: Robotics and Automation in Additive Manufacturing with Liz Stortstrom, 3D Printing Product Manager at HP](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-23-182-robotics-and-automation-in-additive-manufacturing-with-liz-stortstrom-3d-pri) (Manufacturing Happy Hour)
- [225: From Enterprise Engineering to Owning a Small Manufacturing Business Featuring Amorphic Brewing Founder Ron Hockersmith and a BROADcast For Manufacturers, Live from Milwaukee, WI](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-02-25-225-from-enterprise-engineering-to-owning-a-small-manufacturing-business-featuri) (Manufacturing Happy Hour)
- [Additive Manufacturing on the Shop Floor: Hype, Reality, and Where It Actually Works, Ep #37](https://hardwarepodcasts.com/podcast/lights-out/2026-03-27-additive-manufacturing-on-the-shop-floor-hype-reality-and-where-it-actually-work) (Lights Out)
- [How Zollner Scaled From Startup To 400 Jobs In Cartago with General Manager Octavio Matus](https://hardwarepodcasts.com/podcast/ems-c-level/2026-09-22-how-zollner-scaled-from-startup-to-400-jobs-in-cartago-with-general-manager-octa) (EMS@C-LEVEL)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/additive-snack/2021-07-28-additive-manufacturing-am-culture-and-building-a-successful-am-business. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Additive Snack.