# From Prototyping to Successful Business Models with Additive Manufacturing - Güngör Kara

- Show: [Additive Snack](https://hardwarepodcasts.com/podcast/additive-snack)
- Published: 2021-02-16
- Length: 22m
- Episode: 3
- Page: https://hardwarepodcasts.com/podcast/additive-snack/2021-02-16-from-prototyping-to-successful-business-models-with-additive-manufacturing-gungo
- Listen: https://share.transistor.fm/s/a339d4af

## Summary

Güngör Kara, Chief Digital Officer at Ottobock, explains how to move additive manufacturing from R&D prototyping to production by balancing problem-solving with technical feasibility and operational implementation. He emphasizes the need for C-level support to navigate organizational resistance and the importance of building cross-functional teams that connect technical experts with internal customers. Kara outlines a two-dimensional scaling strategy involving platform-based product development (hardware, software, AI) and flexible production networks, ranging from closed in-house models to open platform ecosystems.

## Chapters

- [0:06](https://hardwarepodcasts.com/podcast/additive-snack/2021-02-16-from-prototyping-to-successful-business-models-with-additive-manufacturing-gungo#t=6) Introduction: Güngör Kara and Ottobock's AM Journey
- [1:38](https://hardwarepodcasts.com/podcast/additive-snack/2021-02-16-from-prototyping-to-successful-business-models-with-additive-manufacturing-gungo#t=98) Three Key Learnings: Problem, Technology, and Implementation
- [4:04](https://hardwarepodcasts.com/podcast/additive-snack/2021-02-16-from-prototyping-to-successful-business-models-with-additive-manufacturing-gungo#t=244) Building Teams: Connecting Technical Experts with Internal Customers
- [6:47](https://hardwarepodcasts.com/podcast/additive-snack/2021-02-16-from-prototyping-to-successful-business-models-with-additive-manufacturing-gungo#t=407) The Necessity of C-Level Support for First Implementations
- [9:36](https://hardwarepodcasts.com/podcast/additive-snack/2021-02-16-from-prototyping-to-successful-business-models-with-additive-manufacturing-gungo#t=576) Creating Ecosystems and Defining the First MVP
- [12:44](https://hardwarepodcasts.com/podcast/additive-snack/2021-02-16-from-prototyping-to-successful-business-models-with-additive-manufacturing-gungo#t=764) Pursuing Radical Innovation Over Incremental Improvements
- [15:51](https://hardwarepodcasts.com/podcast/additive-snack/2021-02-16-from-prototyping-to-successful-business-models-with-additive-manufacturing-gungo#t=951) Ottobock's Digital-to-Walk Solution and Data Collection
- [18:04](https://hardwarepodcasts.com/podcast/additive-snack/2021-02-16-from-prototyping-to-successful-business-models-with-additive-manufacturing-gungo#t=1084) Scaling Strategies: Product Platforms and Production Networks

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Medical & health devices](https://hardwarepodcasts.com/topic/medical-devices)

## Most relevant to

companies scaling up

## Mentioned

- Ottobock (company)
- EOS (company)

## Related episodes from other shows

- [174: Agile Product Development & Additive Manufacturing](https://hardwarepodcasts.com/podcast/product-startup/2023-05-04-174-agile-product-development-additive-manufacturing) (Product Startup)
- [Nano Dimension GM Valentin Storz on EMS@C_Level 2022, episode 18](https://hardwarepodcasts.com/podcast/ems-c-level/2022-10-24-nano-dimension-gm-valentin-storz-on-ems-c-level-2022-episode-18) (EMS@C-LEVEL)
- [083: Benefits of Additive Manufacturing for New Inventions](https://hardwarepodcasts.com/podcast/product-startup/2021-07-07-083-benefits-of-additive-manufacturing-for-new-inventions) (Product Startup)
- [Post print: The dirty little secret of additive manufacturing](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-11-29-post-print-the-dirty-little-secret-of-additive-manufacturing) (The Manufacturing Executive)
- [Episode 274: Fold time back on itself](https://hardwarepodcasts.com/podcast/making-it/2020-08-28-episode-274-fold-time-back-on-itself) (Making It)

## Citing this page

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