From Prototyping to Successful Business Models with Additive Manufacturing - Güngör Kara

Additive Snack · 16 Feb 2021 · 22m · Episode 3

What this episode covers

Güngör Kara, Chief Digital Officer at Ottobock, explains how to move additive manufacturing from R&D prototyping to production by balancing problem-solving with technical feasibility and operational implementation. He emphasizes the need for C-level support to navigate organizational resistance and the importance of building cross-functional teams that connect technical experts with internal customers. Kara outlines a two-dimensional scaling strategy involving platform-based product development (hardware, software, AI) and flexible production networks, ranging from closed in-house models to open platform ecosystems.

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